chloe wickhamās
I approach design by combining behavioural research with strategic design to help businesses create genuine connections with their customers.
I specialises in visual identities, content systems, and brand experiences that keep people engaged long-term.
i design brand systems that build customer loyalty, not just pretty visuals.
STORYI sarted with a simple goal to become a graphic designer. But studying at Griffith University for my Bachelor of Business and Design, plus real-world experience in studios and freelance work, showed me design's true power, its ability to influence behaviour and drive business results.
THE BEGINNING
I design complete brand systems and build strategic visions that help businesses connect with their ideal customers. This includes visual identities, content templates, brand guidelines, and customer experience touchpoints that work together to naturally build loyalty.
My recent work includes developing strategic marketing materials at Griffith University, creating public murals, and building comprehensive brand systems for fitness studios and purpose-driven businesses. My focus is on designing visual experiences that don't just look professional, but actually improve customer retention and referrals.
What i Do NOW
Beyond Design
You'll find me training at the gym, painting, photographing, exploring nature, or maintaining my 1000-day Duolingo streak (proof that gamification works). I volunteer at events such as beach clean-ups and ATypI, and regularly attend Creative Mornings, Brand Builder Summits, and other industry gatherings to stay connected with the community.
THE FOUR CāS OF CHLOE WICKHAM CREATIVE
my VALUESI tackle challenges alongside brands, ideas, and communities, turning vision into action and overcoming barriers together.
Conquer Together
Every project, system, and strategy builds meaningful bonds between people, ideas, and communities, beyond surface-level engagement.
Connect Deeply
I design and strategise intentionally, creating systems, visuals, and content that endure and drive real-world results.
Craft for Impact
I inspire brave thinking, risk-taking, and innovative solutions that help brands and communities thrive.
