Designers wonder why they’re not landing clients. Business owners downplay the role of branding. This post breaks down the mindset gap—and how to fix it from both sides.

Most client conversations start at the surface: colors, fonts, quick fixes. But the brands that truly stand out are built on deeper insights. Using the DFA framework—Discover, Frame, Align—you can uncover what really drives a business. Here’s why deeper conversations build stronger client relationships, backed by research and practical strategies.

Big budgets don’t always win—great branding and design do! Learn how small businesses can compete with larger brands by building trust, creating emotional connections, and leveraging a polished online presence.

My first time at the OFFF Conference in Barcelona was full of surprises—from unexpected lessons on agency processes to creative storm workshops and mural-covered walls. Here's what I learned, what I loved, and why I’m definitely going back.

Life after university can feel uncertain, but with the right mindset, you can turn challenges into opportunities. Discover practical tips on setting goals, continuous learning, and embracing rejection to build a thriving design career.

In April, I volunteered for five unforgettable days at ATypI, the international typography conference. From dynamic workshops to late-night design chats, here’s what I learned about creative storytelling, global community, and why events like this matter so much.

We often focus on social media, but the real-world touchpoints can have a much bigger impact on brand loyalty. Learn how to leverage personal connections, events, and packaging to strengthen your brand identity and boost customer engagement.

Want to refresh your brand without losing what makes it special? A strategic brand refresh can keep you relevant, modern, and engaging—without confusing your audience. Learn why, when, and how to do it with real-world examples.

Growing up in a content-driven world shaped my view on the power of design. Visual branding isn’t just about aesthetics—it influences emotions, decisions, and change. In this blog, we explore how design can drive impact and how brands can use visuals to create meaningful connections.