Have We Forgotten How to Create for the Sake of Creating?
I love social media, I really do. But I think we often underestimate just how much it has shaped our culture and the way we see ourselves.
Over the past few years, especially through platforms like YouTube, Instagram, and Facebook, society has become increasingly frantic in the pursuit of attention, often without even realising it.
And I’m not pointing fingers; I’m including myself in this, too. Deep down, many of us long to feel seen, special, and valued. It’s human nature — hardwired into us.
But the question is: how are we going about getting it?
The Rise of the “Ordinary Extraordinary”
Lately, I’ve noticed something interesting. The ordinary is trying to become extraordinary.
We’ve seen a surge of content creators, all striving to stand out — to prove their uniqueness through creativity. The problem is, the very act of “being creative” has become commodified.
Here’s the truth that might sting a little: being creative isn’t special anymore.
I’d honestly be surprised if someone told me they weren’t creative. Because, really, we all are.
Whether it’s rearranging your workspace for efficiency, solving a tricky problem with numbers, or painting on a weekend, creativity shows up in everyone’s daily life.
When Creation Becomes Performance
The issue isn’t that we’re all creating, it’s why we’re creating.
Somewhere along the way, many of us lost the pure joy of making something just for the sake of it. Instead, our creative energy has been redirected toward earning likes, views, and validation.
Social media, while a brilliant tool for connection, often turns the creative process into a competition.
We find ourselves shouting into the digital void, desperate to be noticed by the same small circle of followers we already have.
And the cost?
Our creativity. Our peace. Our perspective.
The Bigger Picture
This constant chase for visibility doesn’t just affect individuals; it shapes our collective mindset.
We’ve become a more self-absorbed society, each of us working toward the same goal: to be seen.
But here’s the reality: with billions of people online, the odds of being “seen” in the way we imagine are slim.
That doesn’t mean creativity isn’t worthwhile. It just means we need to rethink our intention.
So, Ask Yourself
When you create, whatever that looks like for you, ask:
Am I doing this for the joy of it, or for the reaction it might get?
Am I creating to explore an idea, or to impress others?
Is this for my growth, or for the algorithm?
The difference lies not in what you make, but why you make it.
A Reminder
So, to anyone feeling the weight of needing to “perform” online: don’t limit yourself — but be conscious.
Create because it brings you joy. After all, it helps you understand the world better, because it makes you feel alive.
Let’s bring back the beauty of creating just to create.
Love,
Chloe
