OPEN DAY EVENT CAMPAIGN
Created a focused promotional campaign for Wickhams Martial Arts’ Open Day, designed to convert pre-interested audiences who had engaged online but hadn’t yet stepped through the door. The campaign balanced approachability with authority, trialling a slightly warmer tone while staying true to the established brand identity.
Role: Graphic Designer – social media content
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Developed a static hero graphic to clearly communicate the event details and reduce friction around attendance.
Designed a dedicated event page to centralise information, build trust, and guide decision-making.
Produced a short video featuring Matt speaking directly to camera, creating human connection and lowering perceived barriers for first-time visitors.
Trialled a bold, more illustrative visual direction while maintaining brand consistency across colour, typography, and layout.
Design and content decisions were informed by behavioural insights around familiarity, reassurance, and social proof.
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Achieved 7 organic reshares, extending reach within the local community.
Strengthened connection with warm audiences already aware of the brand.
Set a clear foundation for ongoing Open Day and trial-based campaigns, supporting sustainable lead generation over time.
Business: Wickham’s Martial Arts Centre
