Designers wonder why they’re not landing clients. Business owners downplay the role of branding. This post breaks down the mindset gap—and how to fix it from both sides.

As designers, we wield significant influence over consumer behaviour, and with that power comes the responsibility to act ethically. One common tactic in design and marketing is leveraging scarcity—the idea that limited availability increases desirability. While effective, it's crucial to implement this strategy ethically to maintain trust and integrity.