Since my teenage years, I’ve been inspired by women who create positive change—both for people and the planet. From ethical fashion to sustainable design and community-driven innovation, these leaders are shaping a better future. In celebration of International Women’s Day, here are some incredible women who have influenced my journey and continue to make a lasting impact.

Brand development isn’t just about a logo—it’s about crafting a strategy, visuals, and identity that connect with people and drive business growth.

Whether you’re launching a new brand or refining an existing one, understanding the key elements of branding can set you up for long-term success. In this guide, we’ll break down the essentials of brand strategy, visual identity, and storytelling to help you create a brand that stands out and makes an impact.

Brand love isn’t just luck—it’s science. Neuroscience shows that strong brands activate the same brain regions as romantic love. Discover how brands like Biome use design, storytelling, and trust to create emotional connections that turn customers into lifelong advocates.

Shapes are more than just visuals in branding—they communicate emotions, build trust, and define brand identity. Whether it’s the stability of squares, the inclusivity of circles, or the innovation of triangles, understanding shape psychology can elevate your designs. Learn how to use shapes effectively and ethically in branding.

As designers, we wield significant influence over consumer behaviour, and with that power comes the responsibility to act ethically. One common tactic in design and marketing is leveraging scarcity—the idea that limited availability increases desirability. While effective, it's crucial to implement this strategy ethically to maintain trust and integrity.