safe guard self-defence bundle
Created a reusable promotional bundle for Safe Guard Self Defence to help their community partners promote workshops across councils, schools, youth groups and corporate businesses. Working within the existing brand identity, the goal was to make it easier for partner organisations to communicate, promote and build awareness around each workshop without needing to create their own materials.
Workshop promotional poster
Workshop information guide
Social media video
Social media post
Facebook event banner
Email template for community partners
Supporting promotional assets
Role: Graphic Designer
Business: Wickham’s Martial Arts Centre
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Built a flexible set of assets that could work across different audiences and communication channels while maintaining a consistent Safe Guard Self Defence identity.
Considered the journey from first seeing the workshop through to registering or attending, creating assets that could support awareness, consideration and action.
Designed the system to be practical for community partners, giving them ready-to-use materials rather than a single promotional graphic.
Balanced the existing brand with adaptable layouts and content that could be used across schools, councils, youth organisations and corporate environments.
Focused on clarity, accessibility and consistency so the materials could be easily shared across both digital and physical touchpoints.
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The final bundle gave Safe Guard Self Defence a valuable, repeatable resource that could be provided directly to organisations they collaborate with.
Rather than relying on each partner to work out how to promote a workshop themselves, they now have a ready-made system that helps them communicate the opportunity clearly and consistently. This reduces friction for partners, strengthens brand recognition and supports greater participation across future workshops.
The project also demonstrates how an existing brand can be extended beyond its core identity into practical systems that support community engagement and sustainable business growth.
