Knowledge Base

Ideas, insights, and strategies on branding, design, and community—built to spark growth and meaningful impact.

Chloe Wickham Chloe Wickham

Brand Love: How Psychology Shapes Loyalty & Design

Brand love isn’t just luck—it’s science. Neuroscience shows that strong brands activate the same brain regions as romantic love. Discover how brands like Biome use design, storytelling, and trust to create emotional connections that turn customers into lifelong advocates.

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