Colour is a powerful tool in branding. Learn how to use it effectively and avoid common mistakes with tips on choosing the right palette and using colour to connect with your audience.

Shapes are more than just visuals in branding—they communicate emotions, build trust, and define brand identity. Whether it’s the stability of squares, the inclusivity of circles, or the innovation of triangles, understanding shape psychology can elevate your designs. Learn how to use shapes effectively and ethically in branding.